
FdA Fashion Marketing and Communication
Start Date: 9th September 2024

- Length 2 years
- Study Full-Time
- Location Rye Hill Campus
More about the course
If you are looking for a career in the fast-paced fashion world, this FdA Fashion Marketing and Communication degree is for you. This degree will prepare you for a career in the fields of fashion retail, PR and brand marketing, buying, styling and creative direction. Working extensively with industry, you will learn skills in visual merchandising, branding and corporate image, range planning, distribution and work on live briefs from local and national specialists in the sector such as Darkus Magazine, Sally Angnard and Second Skin. This uniquely designed retail and enterprise course is ideal if you are interested in any of these areas of fashion, or if you are already working within the industry.
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Meet our staff and students

Ellie Chambers
FdA Fashion Retail and Enterprise"By studying my degree course, I gained more experience, found projects I enjoyed and realised how many opportunities there were to improve my skills, which really helped me figure out my passions within the fashion sector. Thanks to the course practicality, I've already developed my own brand as a stylist - it's really been quite fun!"
Art and Design at Newcastle College

What can I do with a qualification in Art and Design?
Daily tasks:
- Arranges conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.
- Stays abreast of changes in media, readership or viewing figures and advertising rates.
- Reviews and revises campaign in light of sales figures, surveys, etc..
- Conceives advertising campaign to impart the desired product image in an effective and economical way.
- Liaises with client to discuss product/service to be marketed, defines target group and assesses the suitability of various media.
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Daily tasks:
- Examines quality of merchandise and ensures that effective use is made of advertising and display facilities.
- Authorises payment for supplies received and decides on vending price and credit terms.
- Maintains financial and other shop records and controls security arrangements for the premises.
- Ensures that adequate reserves of merchandise are held and orders new stock as required.
- Provides information about merchandise to staff and customers and ensures customer complaints are appropriately dealt with.
- Oversees staff training, rotas and the allocation of work.
- Determines staffing, financial, material and other short- and long-term requirements.
- Defines the market position for the business, decides what to sell, forecasts demand and develops the brand image of the business.
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Daily tasks:
- Performs other tasks not elsewhere classified, for example, forms mounts for wigs, makes buttons, shapes hat brims, and staples seams of industrial gloves.
- Shapes and steams fabric into hats or hoods and gives final shape to fibre helmets and felt hats.
- Examines sketches and draws out patterns for the manufacture of garments and upholstery.
- Fills and stuffs cushions, quilts, soft toys and furniture.
- Marks out, cuts and sews corsets, light clothing and hoods and aprons and makes and repairs sails, boat covers and other canvas goods.
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Daily tasks:
- Liaises with production staff in checking final proof copies immediately prior to printing.
- Selects material for broadcast or publication, checks style, grammar, accuracy and legality of content and arranges for any necessary revisions.
- Writes articles and features and submits draft manuscripts to newspaper, magazine, periodical or programme editor.
- Determines subject matter and undertakes research by interviewing, attending public events, seeking out records, reviewing written work, attending film and stage performances etc..
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Daily tasks:
- Produces and/or assesses reports and recommendations concerning marketing and sales strategies.
- Controls the recruitment and training of staff.
- Examines and analyses sales figures, advises on and monitors marketing campaigns and promotional activities.
- Discusses employer.
- Liaises with other senior staff to determine the range of goods or services to be sold.
Powered by EMSI
Daily tasks:
- Briefs advertising team on client requirements, monitors the progress of advertising campaigns and liaises with client on potential modifications.
- Discusses possible changes that need to be made in terms of design, price, packaging, promotion etc. in light of market research with appropriate departments.
- Collates and interprets findings of market research and presents results to clients.
- Establishes an appropriate quantitative and qualitative market research methodology and prepares proposals outlining programmes of work and details of costs.
- Discusses business methods, products or services and targets customer group with employer or client in order to identify marketing requirements.
Powered by EMSI
Daily tasks:
- Directs the arranging of conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.
- Stays abreast of changes in media, readership or viewing figures and advertising rates.
- Reviews and revises campaign strategy in light of sales figures, surveys, etc. and takes appropriate corrective measures if necessary.
- Conceives advertising campaign to impart the desired product image in an effective and economical way.
- Defines target group and implements strategy through appropriate media planning work.
- Liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives.
Powered by EMSI
Daily tasks:
- Produces or oversees creation of the final product.
- Liaises with other parts of the production team to ensure graphic design fits with other elements, processes and timescales.
- Prepares specification and instructions for realisation of the project.
- Prepares sketches, scale drawings, models, colour schemes and other mock-ups to show clients and discusses any required alterations.
- Undertakes research into project, considers previous related projects and compares costs of using different processes.
- Liaises with client to clarify aims of project brief, discusses media, software and technology to be used, establishes timetable for project and defines budgetary constraints.
Powered by EMSI
What can I do with a qualification in Art and Design?
Advertising accounts managers and creative directors
Daily tasks:
- Arranges conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.
- Stays abreast of changes in media, readership or viewing figures and advertising rates.
- Reviews and revises campaign in light of sales figures, surveys, etc..
- Conceives advertising campaign to impart the desired product image in an effective and economical way.
- Liaises with client to discuss product/service to be marketed, defines target group and assesses the suitability of various media.
Powered by EMSI
Shopkeepers and proprietors – wholesale and retail
Daily tasks:
- Examines quality of merchandise and ensures that effective use is made of advertising and display facilities.
- Authorises payment for supplies received and decides on vending price and credit terms.
- Maintains financial and other shop records and controls security arrangements for the premises.
- Ensures that adequate reserves of merchandise are held and orders new stock as required.
- Provides information about merchandise to staff and customers and ensures customer complaints are appropriately dealt with.
- Oversees staff training, rotas and the allocation of work.
- Determines staffing, financial, material and other short- and long-term requirements.
- Defines the market position for the business, decides what to sell, forecasts demand and develops the brand image of the business.
Powered by EMSI
Textiles, Garments and Related Trades n.e.c.
Daily tasks:
- Performs other tasks not elsewhere classified, for example, forms mounts for wigs, makes buttons, shapes hat brims, and staples seams of industrial gloves.
- Shapes and steams fabric into hats or hoods and gives final shape to fibre helmets and felt hats.
- Examines sketches and draws out patterns for the manufacture of garments and upholstery.
- Fills and stuffs cushions, quilts, soft toys and furniture.
- Marks out, cuts and sews corsets, light clothing and hoods and aprons and makes and repairs sails, boat covers and other canvas goods.
Powered by EMSI
Journalists, Newspaper and Periodical Editors
Daily tasks:
- Liaises with production staff in checking final proof copies immediately prior to printing.
- Selects material for broadcast or publication, checks style, grammar, accuracy and legality of content and arranges for any necessary revisions.
- Writes articles and features and submits draft manuscripts to newspaper, magazine, periodical or programme editor.
- Determines subject matter and undertakes research by interviewing, attending public events, seeking out records, reviewing written work, attending film and stage performances etc..
Powered by EMSI
Marketing and sales directors
Daily tasks:
- Produces and/or assesses reports and recommendations concerning marketing and sales strategies.
- Controls the recruitment and training of staff.
- Examines and analyses sales figures, advises on and monitors marketing campaigns and promotional activities.
- Discusses employer.
- Liaises with other senior staff to determine the range of goods or services to be sold.
Powered by EMSI
Marketing associate professionals
Daily tasks:
- Briefs advertising team on client requirements, monitors the progress of advertising campaigns and liaises with client on potential modifications.
- Discusses possible changes that need to be made in terms of design, price, packaging, promotion etc. in light of market research with appropriate departments.
- Collates and interprets findings of market research and presents results to clients.
- Establishes an appropriate quantitative and qualitative market research methodology and prepares proposals outlining programmes of work and details of costs.
- Discusses business methods, products or services and targets customer group with employer or client in order to identify marketing requirements.
Powered by EMSI
Advertising and public relations directors
Daily tasks:
- Directs the arranging of conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.
- Stays abreast of changes in media, readership or viewing figures and advertising rates.
- Reviews and revises campaign strategy in light of sales figures, surveys, etc. and takes appropriate corrective measures if necessary.
- Conceives advertising campaign to impart the desired product image in an effective and economical way.
- Defines target group and implements strategy through appropriate media planning work.
- Liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives.
Powered by EMSI
Graphic designers
Daily tasks:
- Produces or oversees creation of the final product.
- Liaises with other parts of the production team to ensure graphic design fits with other elements, processes and timescales.
- Prepares specification and instructions for realisation of the project.
- Prepares sketches, scale drawings, models, colour schemes and other mock-ups to show clients and discusses any required alterations.
- Undertakes research into project, considers previous related projects and compares costs of using different processes.
- Liaises with client to clarify aims of project brief, discusses media, software and technology to be used, establishes timetable for project and defines budgetary constraints.
Powered by EMSI
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