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Advertising and public relations directors

Advertising and public relations directors plan, organise, direct and co-ordinate the advertising, public relations and public information activities of an organisation.

£59,250

Median Salary

New workers start around £31,128. Normal pay is £59,250 per year. Highly experienced workers can earn up to £115,708.

Daily Tasks

  • Directs the arranging of conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.
  • Stays abreast of changes in media, readership or viewing figures and advertising rates.
  • Reviews and revises campaign strategy in light of sales figures, surveys, etc. and takes appropriate corrective measures if necessary.
  • Conceives advertising campaign to impart the desired product image in an effective and economical way.
  • Defines target group and implements strategy through appropriate media planning work.
  • Liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives.

Skills employers are asking for

  • Monitoring
  • Writing
  • Active Listening
  • Speaking
  • Critical Thinking
  • Reading Comprehension
  • Active Learning
  • Learning Strategies
  • Mathematics
  • Science

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