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Advertising accounts managers and creative directors

Advertising accounts managers and creative directors plan, design, organise and direct the advertising activities of an organisation.


Median Salary

New workers start around £26,330. Normal pay is £44,714 per year. Highly experienced workers can earn up to £76,055.

Daily Tasks

  • Arranges conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.
  • Stays abreast of changes in media, readership or viewing figures and advertising rates.
  • Reviews and revises campaign in light of sales figures, surveys, etc..
  • Conceives advertising campaign to impart the desired product image in an effective and economical way.
  • Liaises with client to discuss product/service to be marketed, defines target group and assesses the suitability of various media.

Skills employers are asking for

  • Monitoring
  • Writing
  • Active Listening
  • Speaking
  • Active Learning
  • Critical Thinking
  • Learning Strategies
  • Reading Comprehension
  • Mathematics
  • Science

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