Digital Marketing - Level 3 (Full Time)

Level 3 - A Level or BTEC National or IB or NVQ Level 3 or Equivalent

Subject Area Computing

Attendance Full-Time


This Digital Marketing course has been launched to meet phenomenal demand for those looking to upskill and gain knowledge in the rapidly expanding digital sector. 

During this programme you will learn how to use digital media to attract and engage with current and potential customers, including online advertising, email marketing, social media and search engine optimisation. You will be taught how rich data generated enables analysis of what has worked, demanding analytical and creative skills above those demanded in traditional marketing and advertising.

On completion of this programme you will understand how digital marketing can be leveraged as a competitive business tool and how these tools and skills can be utilised proactively and constructively.

Following this one-year programme you will have the opportunity to undertake a Level 3 Diploma in Social Media for Business to enhance your knowledge and skills in the digital sector.

This course runs on the following dates:

Start Date: September 2021. For further information, please call 0191 200 4000 or email
Duration: 1 Year
Venue: Rye Hill Campus

Who the course is for

This course is a great way to gain a recognised qualification in Digital Marketing. IT plays an integral role in all industries, and therefore provides interesting and rewarding career and progression opportunities.

You should also hav a passion for digital technologies and marketing as well as good communication skills.

Qualification Gained

Level 3 City and Guilds Diploma in Digital Marketing

How to Apply


Click on the "Apply for this course" button at the bottom of this page.

In Person

Come along to our Student Services Office, located within Armstrong House. Alternatively, visit an Open Event at our Rye Hill Campus, click here for dates and times.


Course Content

to achieve a total credit value of 74.

Mandatory Units: Understanding the Business Environment; Understanding Legal, Regulatory and ethical requirements in Sales & Marketing; Using Collaborative Technology; Principles of Marketing; Developing Own Professionalism; Digital Marketing Metrics and Analytics

Optional Units could include: Principles of Social Media Advertising & Promotion; Search Engine Marketing; Content Marketing; Marketing on Mobile Devices; Online Display Advertising; Email Marketing; Imaging Software; Spreadsheet Software; Principles of Social Media within a Business; Principles of Keywords and Optimisation; Content Management System Website Creation; Website Software; Principles of Marketing Stakeholder Relationships; Brand Development; Project Management; Analyse & Report Data; Copy for Digital Media Communication; Delivering E-Commerce Solutions.

Learning Methods

  • Lectures
  • Demonstrations
  • Assignments
  • Self-directed study
  • Practical work
  • Presentations
  • Tutorials
  • Online reading and research

Assessment Methods

The focus for this program is to provide you with a range of live industry briefs developed with companies here in the North East, allowing you to apply the skills and knowledge you have learnt

You will be assessed in various ways, including:

  • Observations
  • Group work
  • Written assignment
  • Oral presentations
  • Projects
  • Synoptic Projects

Progression Opportunities

On completion of the one-year programme you will have the opportunity to undertake a Level 3 Diploma in Social Media for Business to enhance your knowledge and skills in the digital sector.

This qualification can also lead to a wealth of careers opportunities:

  • Web developer - £22,000 to £30,000pa
  • Social Media managers - £25,000 to £35,000pa
  • Digital Marketing Executives - £18,000 to £25,000 pa
  • Email marketer's - £18,000 to £25,000 pa

Entry Requirements

This Level 3 course is suitable for those with at least 5 GCSEs at grade C or grade 4 or above or a relevant level 2 qualification such as BTEC First Diploma, preferably to include Maths and English at Level 2.

If English is not your first language you will also need an English Language test score of 5.5 or above.

Further Information

If you have a query about this course or would like advice on your study options, you can contact Student Services by using the LiveChat function on this page, by emailing or by telephoning 0191 200 4000. We are currently open Monday to Friday 8.30am to 4.30pm.


Course Costs

16 to 18s

Learners are eligible for free tuition if they are aged 16-18 when beginning their studies.

If the course being applied for is a two-year qualification, you will continue to be eligible for free tuition for the remainder of the course.

If the course being applied for is two separate one-year qualifications and you begin studying year one of the course aged 18, you will be required to pay fees for the second year.

If you are aged 18 when beginning the course, it is advised that you talk to our Student Services Team on 0191 200 4000 or by email who will be able to explain the options available.

Please note, if you are applying from Wales, Scotland and Northern Ireland you may be subject to different funding rules than students who live in England. Depending on your age and type of course you choose you may be liable for fees, even if you are under 19. Please contact Student Services on 0191 200 4000 to discuss your eligibility.