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Public relations professionals

Public relations professionals plan, organise and co-ordinate the activities that promote the image and understanding of an organisation and its products or services to consumers, businesses, members of the public and other specified audiences.


Median Salary

New workers start around £21,046. Normal pay is £32,467 per year. Highly experienced workers can earn up to £56,955.

Daily Tasks

  • Develops and implements tools to monitor and evaluate the effectiveness of public relations exercises.
  • Addresses individuals, clients and other target groups through meetings, presentations, the media and other events to enhance the public image of an organisation.
  • Writes, edits and arranges for the effective distribution of press releases, newsletters and other public relations material.
  • Discusses issues of business strategy, products, services and target client base with senior colleagues to identify public relations requirements.

Skills employers are asking for

  • Writing
  • Monitoring
  • Speaking
  • Active Learning
  • Reading Comprehension
  • Critical Thinking
  • Learning Strategies
  • Active Listening
  • Mathematics
  • Science

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