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Public relations professionals

Public relations professionals plan, organise and co-ordinate the activities that promote the image and understanding of an organisation and its products or services to consumers, businesses, members of the public and other specified audiences.

£32,467

Median Salary

New workers start around £21,046. Normal pay is £32,467 per year. Highly experienced workers can earn up to £56,955.

Daily Tasks

  • Develops and implements tools to monitor and evaluate the effectiveness of public relations exercises.
  • Addresses individuals, clients and other target groups through meetings, presentations, the media and other events to enhance the public image of an organisation.
  • Writes, edits and arranges for the effective distribution of press releases, newsletters and other public relations material.
  • Discusses issues of business strategy, products, services and target client base with senior colleagues to identify public relations requirements.

Skills employers are asking for

  • Writing
  • Monitoring
  • Speaking
  • Active Learning
  • Reading Comprehension
  • Critical Thinking
  • Learning Strategies
  • Active Listening
  • Mathematics
  • Science

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