Students at Newcastle College have celebrated Industry Week 2019 by undertaking a series of challenges from some of the UK's best businesses.
Businesses including Barclays, NatWest and Sky worked with Newcastle College's Business Academy to organise a one week industry event where SMEs such as St James Square, Atlas Cloud, Blue Kangaroo, Let's Live Here and Blue Sky were able to set real challenges within their company. Tasks were based around marketing new products and services and establishing new media channels to test their aptitude for business, industry knowledge and problem-solving skills to provide realistic solutions.
Rob Wraith, Head of Business at Newcastle College, said: "Giving our students the opportunity to experience the real-world decisions that businesses need to make on a daily basis is invaluable.
"It was fantastic to link up with so many local, national and international companies who understand the importance of providing these experiences to students and helping them become industry-ready."
Industry Week, which took place in February and hosted 60 students from Further and Higher Education, also incorporated talks and workshops from organisations including Giraffe Financial, Newcastle United Football Club and Synthesis IT.
The World Wheel Company, which is launching the Giants on the Quayside development, featuring the 'Whey Aye' wheel, set a challenge to the students to establish which media to use to promote the attraction to a 16-24-year-old demographic.
Nigel Hartley, Director of the World Wheel Company, said: "As a company, we supported Industry week because we understand the value of involving students in real life case studies, allowing them to put into practice the skills that they're taught in the classroom.
"I was very impressed with the students, the way they approached the task, the strategic thinking behind their approach to the solution and the ability to present to a large audience, including their peers."
Rob Wraith continued: "I'm really impressed with the standard of work that was produced in the week, and the time and effort that our partnering companies gave to our students.
"I'd like to thank all of the businesses who collaborated with us for Industry Week; our students not only gained a unique insight into the world of work, but experienced life in their chosen sectors too."