CIM L3 Award in Marketing Principles

Level 3 - A Level or BTEC National or IB or NVQ Level 3 or Equivalent

Subject Area Business

Attendance Distance Learning


The Chartered Institute of Marketing (CIM) are the world's largest organisation for professional marketers with a global reputation as a centre of excellence, qualifications are recognised worldwide. They develop their standards based on detailed research and continual feedback from employers, so they are closely matched to the skills and knowledge required within the market.

The CIM Level 3 Award in Marketing Principles has been developed following extensive global employer led research including small businesses, international organisations and numerous marketers across a range of marketing and business functions.

This module is based on CIM’s unique Professional Marketing Competencies which are designed to help marketers meet the increasing demands of them at every stage in their career.

This course runs on the following dates:

Start Date: This course has multiple entry points throughout the year Please call 0191 200 4000 or email for more information.
Duration: 12 Months
Venue: Distance Learning

Who the course is for

This CIM Level 3 Award in Marketing Principles is aimed at those either in a job that already involves marketing or those who wish to find out about marketing with the intention of starting out in a marketing career.

The aim of this qualification is to provide an understanding of the key concepts and terminology used in marketing.

Successful completion of this course will equip you with the knowledge skills and understanding to be able to perform in a support level role and carry out an essential and successful professional marketing role within the workplace.


Qualification Gained

By completing and passing one module you will gain a CIM L3 Award in Marketing Principles

How to Apply


Click on the "Apply for this course" button at the bottom of this page.


Call our friendly team of advisers on 0191 200 4000 and they will talk you through your application.

Course Content

The course will comprise of studying the Marketing Principles module and sitting an external examination comprising of multiple choice questions

Learning Methods

Unsupported online learners will have access to our Virtual Learning Environment which provides all course materials and content.

Learners can log in at any time as long as they have internet access. Learners will be required to dedicate between 6 – 10 hours flexibly per week. 


Assessment Methods

Learners will be assessed by CIM via an examination

Examinations will be sat either at Newcastle College or an external Pitman Training test centre local to you.

Progression Opportunities

After successfully completing the CIM L3 Award in Marketing Principles you can progress onto the following courses:

• CIM L3 Award in Customer Communications
• CIM L3 Award in Digital Essentials
• CIM L4 Award in Marketing


Career Opportunities

Those who successfully achieve this qualification will be able to understand the wider role of marketing and how their practical skills can be applied to their career progression within the marketing profession.

Entry Requirements

Whilst there are no formal entry requirements for this course, learners must be aged 18 or over. All learners will be assessed by an admission decision. Learners wishing to study this qualification are recommended to hold GCSE’s in Mathematics and English. If a learner does not hold these qualifications an admission decision can be made based on practical work experience.

If English is not your first language an English language test score of 5.5 and no component under 5 is required.

You will also be required to complete a diagnostic test to determine which level of study you are best suited to


Further Information

If you have a query about this course or would like advice on your study options, contact Student Services, based in Armstrong House at Rye Hill Campus. If you need information in another format (e.g. large print) or another language, please ask.

Student Services
Monday, Tuesday and Thursday: 8.30am - 4.30pm
Wednesday and Friday: 9.30am - 4.30pm

Monday - Friday: 8am - 4.30pm

Telephone Contact Centre
Monday - Thursday: 8.30am - 5pm
Friday: 8.30am - 4.30pm

You can also contact us via the following:

In person: Student Services, Armstrong House, Rye Hill Campus, Scotswood Road, Newcastle upon Tyne, NE4 7SA.
By phone: (0191) 200 4000 By fax: (0191) 200 4517 By minicom: (0191) 272 3304
By e-mail:
By post: Student Services, Newcastle College, FREEPOST NT920, Scotswood Road, Newcastle upon Tyne, NE4 7SA (you do not need a stamp). 

Course Costs

Learners aged 19 or over

Please note many courses will be available free of charge or at a discount depending on your age and circumstances. For friendly advice and to check your eligibility for free or discounted study please call our Student Services team on 0191 200 4000. Please note some courses are not eligible for any discounts. Please download a prospectus from the adults section of this website for details of the latest course fees.