Seven creative colleges from Lisbon, Madrid, Rotterdam, Finland, Switzerland, Belgium and Newcastle, have collaborated to deliver an Erasmus+ funded project entitled ‘Commercialpolis’. The project team were awarded a grant of €161,213 to develop a programme that implements storytelling in to audio-visual education. Storytelling is increasingly being recognised and sought after in industry as a key discipline in order to bring innovative ideas to market and to build audience engagement.
Nick Jordan, Curriculum Leader for Creative and Digital Industries and Newcastle College’s Commercialoplis Lead, commented “In the conception stages of the project, we discussed the fact that storytelling was an important key skill and acknowledged that this is barely covered by the existing curricula in many institutions. The focus has been primarily on the acquisition of technical skills and we collectively wanted to address this with Commerialopolis.”
The media world, in particular the digital marketing communications industry, is in a process of rapid change due to the use of new technologies and the rise in video content. This in turn is creating a demand for new ways of telling stories. There is a demand for professionals in the audio-visual industry to create innovative and engaging video content used for mobile advertising, leveraging social media and creating viral videos.
Commercialopolis creates unique opportunities for 28 students from the seven institutions over the course of three years and addresses this change in industry.
Students from the other six institutions travel to the host college’s campus and take part in a collaborative week-long venture of activities including masterclasses, workshops, keynote speakers and creative ‘hack’ events.
Deni Chambers, Director of the School of Creative and Digital Industries at Newcastle College said: “We are delighted to be a part of the Commercialoplis project and are very much looking forward to hosting staff and students from across Europe. The project is a fantastic way for us to join forces with fellow creatives to share ideas from across the industry.
“This is a fantastic opportunity for our students and teaching team to collaborate with European colleges to address ever changing media. We pride ourselves on being able to offer our students enrichment opportunities that extend far beyond the classroom. Commercialoplis is a prime example of how we are able to provide them with extracurricular activities that are aligned to industry.”
Newcastle is the second partner institution to host the project, Lisbon first hosted a session in March 2017, where the students were challenged to plan, shoot and edit a commercial to advertise a particular area of Lisbon in just 30 hours. Commercialopolis is being hosted at Newcastle College on Monday 13 – Friday 16 November 2017. You can view the students’ work by visiting https://vimeo.com/user28858360 or www.commercialpolis.eu.