Business Management (Enterprise and Marketing) - BA (Hons) [Top Up] [Full Time]

Level 6 - Honours Degree or BTEC Advanced Professionals or NVQ Level 6 or Equivalent

Subject Area Business

Attendance Full-Time


Are you passionate about Marketing ? Are you looking to further your knowledge in this field? Then BA (Hons) Business Management (Marketing) is the course for you.

The overall aim of the new BA Honours Business Management (Marketing) course is to promote opportunities to develop individual management and business acumen. The BA (Hons) Business Management (Marketing) was developed in conjunction with local employers and previous students. The course will add value by assisting in developing individuals’ enhanced self-awareness and self-knowledge which will allow them to acquire an integrated and strategic view of management within organisations.

It explores aspects of business, including: the factors that drive firms to develop and grow, the tools they use to market their offerings, the challenges of managing people, impact of digital technologies, the challenges of leading organisations and the promotion of the firm ethical standards that research has shown to be the foundation of enduring success in modern business.

You will study in our recently redeveloped £18 million Parson’s Building.

You will be assed via a range of methods including practical activities, role plays, presentations, timed tests, written reports and a work based learning project. You’ll also benefit from course tutors that have extensive industry knowledge and regularly engage in a variety of research and scholarly activity to help inform course content.

Student as producer redefines teaching in higher education through valuing and celebrating the outputs which students create during their time at Newcastle College. Being part of Student as Producer gives you the opportunity to undertake research or research-like activities within your marketing discipline and across the college.
As a student you’ll benefit from industry insight within the discipline of marketing through our guest speakers. Previous speakers have included Bad Apples (Northeast), Youth Focus, Department of working pensions etc. You will also have the opportunity to go on site visits to organisations such as Ikea and New Bridge project and receive additional training including how to start a business and employability skills etc. to enhance your personal and professional development.
Many of our graduates are now working as marketing managers, communication officers and public relation advisors and for organisations such as Santander, Marks and Spencer, Smiths, John Lewis and many other local NE enterprises.


This course runs on the following dates:

Start Date: September 2020. For further information, please call 0191 200 4000 or email
Duration: 12 Months
Venue: Rye Hill Campus

Who the course is for

This course is designed for students with at least a relevant foundation degree (or equivalent). It aims to equip students with the knowledge and skills required by employers, as well as to build upon most recent advanced study. Students will develop knowledge and understanding in creating an appreciation of the complexities and skills needed for working in a contemporary environment.

Qualification Gained

BA (Hons) Business Management (Marketing)


How to Apply


Applications for full-time degrees at Newcastle College University Centre need to be made through UCAS. You can visit our institution page on UCAS here.

If you are an international student please visit our international application section for further information about how to apply and entrance requirements. Additional start dates may be available please speak to our International Office on +44 191 226 6323 or email


Click on the "Apply for this course" button at the bottom of this page.

Course Content

BA (Hon) Business and Management (Marketing)

Learners will learn how to develop marketing plans by using relevant marketing tools and theories and make appropriate recommendations. Learners will also evaluate a range of marketing theories and tools and justify innovation solutions to organisational marketing problems using marketing analysis.

The new Marketing pathway structure contains the following modules:

Entrepreneurship (20 Credits)

Management Research Methods (10 Credits)

Strategic Marketing (20 Credits)

Ethical Management (10 Credits)

Strategy & Change (20 Credits)

Dissertation (40 Credits)


Learning Methods

A range of learning and teaching methods which are student centred and which build on and further develop the students’ learning will be adopted. These will include lectures, group based activities (including tutorials), and collaborative student led seminars and presentations, workshops, enquiry based approaches (such as case study scenarios / critical incident analysis) simulated experience such as workshops and discussions. Whilst the teaching methods are designed to address learning outcomes, it is assumed that this will be most likely to be achieved if modes of delivery are interesting and varied and the BA (Hons) degree experience generally enjoyable.

Assessment Methods

The assessment methods are designed to facilitate learning and a range of methods will be utilised throughout the programme, which will guide towards developing the academic skills necessary for studying at final honours degree level and to achieve the learning outcomes of the programme and modules.
Each module of study will have various assessed components, including coursework as essays, assignments, reports, presentations, case study presentations (both written and spoken), reflective journal and examinations; the latter to include both written and spoken (Viva Voce).

Progression Opportunities

Students also sometimes choose to pursue a career in teaching and progress to study onto a Masters or PGCE qualification.

Career Opportunities

• The course provides an ideal platform for you to secure employment on an appropriate graduate scheme on completion of your studies. The skills you develop as part of your course will allow you to seek employment in a wide range of studies.

Entry Requirements

The entrance criteria for both the Full -time and Part-time BA (Hons) Business Management course at Newcastle College require you to have at least a relevant foundation degree or equivalent to begin an Honours undergraduate degree programme. Applications for full time study will be taken via the UCAS website for all full time courses. Part time applications can be completed via the Newcastle College website.
For our mature students (21 years and over) recognition of prior learning is the process used to assess and formally recognise learning which has taken place in the past. Examples include:
Experiences outside your formal education (e.g. work experience or any in-house company training) which is referred to as ‘Recognised Prior Learning’.
If it is relevant and current, some of this prior learning could count towards a Newcastle College degree, and students could be exempt from studying up to 50% of their modules.

English and Maths language requirements are as follows:
• GCSE English language or literature and Maths grade A-C.
• English language testing 6.0 (with no less than 5.5 in any band) Other English language tests are accepted.
Please see our international pages for entry requirements or for more information please contact the International Office for details.

Further Information

If you have a query about this course or would like advice on your study options, you can contact Student Services by using the LiveChat function on this page, by emailing or by telephoning 0191 200 4000. We are currently open Monday to Friday 8.30am to 4.30pm.


Course Costs

Higher Education courses

Newcastle College’s tuition fee for full-time undergraduate UK and EU students studying a degree starting in 2019 is £9,000 per year. Students can choose to pay their tuition fees upfront or take out a Tuition Fee Loan from the Student Loans Company, which currently defers payment until individuals earn over £25,000 per year after graduation. Students can apply for student finance by registering their details at or alternatively they can apply for student finance on their UCAS application form.