Digital Marketing FdA

Level 5 - Foundation Degree or HNCs/HNDs or NVQ Level 5 or Equivalent

Subject Area Art and Design

School Creative and Digital Technologies

Attendance Full-Time


This unique creative and business course will help you to acquire the skills needed in a variety of Digital marketing communication contexts and Platforms in a new world of Social Media driven advertising. It builds on the College’s rich heritage and reputation for creative advertising and Graphics education along with its strong Business school and Digital Skills Academy, and is renowned for its fast paced “industry-ready” approach. This course embeds traditional marketing values and specialist skills/technology whilst keeping up with the ever changing and dynamic nature of the Digital Marketing industry. You will learn about how to promote brands, building preferences, engaging with customers and increasing sales through digital marketing techniques as well as design and coding skill required to build and manage digital platforms.

This course runs on the following dates:

Start Date: September 2018. For further information, please call 0191 200 4000 or email
Duration: 2 Years
Venue: Mandela Building, Rye Hill Campus

Work Guarantee

As part of our work ready guarantee you will be given the opportunity to undertake a variety of industry linked projects and live briefs with employers giving you valuable experience of working as a practitioner within the digital marketing industries.

Who the course is for

 The course is designed for individuals that have a passion for business and marketing and also are interested in Social media platforms and Web design, and want to pursue a career within the digital sector. We are looking for motivated, interesting and informed applicants who embrace their subject and are willing to commit to a programme of study that will allow progression either in to employment or Level 6 study.

Qualification Gained

 If you sucessfully complete the course, you will gain a Foundation Degree (FdA) in Digital Marketing awarded by Newcastle College.

How to Apply


UCAS will begin to accept applications for 2018 entry from September 2017. Applications for 2018 entry will need to be made using the web-based on-line application system

When you apply, you will need the UCAS code for your chosen course (see the course listing in the prospectus). You will also need Newcastle College’s institution name and code.

The institution name is NCAST.
The institution code is N23.

If you have any problems with the online application, contact UCAS by phone: 0871 4680 468  or email:

If you are an international student please visit our international application section for further information about how to apply and entrance requirements. Additional start dates may be available please speak to our International Office on +44 191 226 6323 or email

Course Content

 Course content – year one
Personal Development or Recognition of Prior Learning, Academic Study Skills, Work Related Learning, Business Skill 1 (Marketing Principles and Practice), Productivity and Creativity 1 (Mobile Development), Technical Skills 1 (Website Fundamentals), Sector Skills 1 (Dynamic Web and SEO).

Course content – year two
Professional Development, Work Based Learning, Business Skills 2 (Digital Marketing Tools and Techniques), Productivity and Creativity 2 (User Experience Design), Technical Skills 2 (Data Analytics), Sector Skills 2 (Creative Digital Innovation).

Learning Methods

 Learning and assessment
You’ll produce a portfolio of work, evidencing the modules of the qualification, which is assessed and moderated as the course progresses. A range of practical and theoretical activities will determine your final grades. Practical and technical skills modules are delivered in our industry-standard digital resource centres and creative studios across the College campus. You’ll be supported through lectures and seminars as well as our online learning environment.

Assessment Methods

 You’ll produce a portfolio of work, evidencing the modules of the qualification, which is assessed and moderated as the course progresses. A range of practical and theoretical activities will determine your final grades

Progression Opportunities

 Recent graduates have found employment within some of the very best Marketing and Advertising agencies and design studios in the Region and world. Academic progression is also available through a degree specialism within our BA (Hons) Creative Enterprise (Top-Up).

Career Opportunities

 Professional placements
Work placements are a key part of the course, with previous graduates working for regional agencies such as Different and Drummond Central, and Hedgehog Labs, plus London based Saatchi and Saatchi, Edinburgh’s The Leith Agency and Newhaven Communications. You’ll also participate in live briefs set by industry that provide valuable opportunities for work experience.

Entry Requirements


A minimum of 48 UCAS Tariff Points at A-level, BTEC QCF Subsidiary, 90 Credit, National or Extended Diploma; Pass in Diploma in Foundation Studies (Art and Design) .
Applicants are normally expected to have achieved grade C in GCSE Maths & English Language or the Level 2 equivalents.
Mature students (age 21) will be considered only on the basis of relevant industry experience.
Applicants for whom English Language is not their first language are expected to achieve a minimum IELTS Score of 5.5 or the nationally recognised equivalent.

Further Information

If you have a query about this course or would like advice on your study options, contact Student Services, based in Armstrong House at Rye Hill Campus. If you need information in another format (e.g. large print) or another language, please ask.

Student Services
Monday, Tuesday and Thursday: 8.30am - 4.30pm
Wednesday and Friday: 9.30am - 4.30pm

Monday - Friday: 8am - 4.30pm

Telephone Contact Centre
Monday - Thursday: 8.30am - 5pm
Friday: 8.30am - 4.30pm

You can also contact us via the following:

In person: Student Services, Armstrong House, Rye Hill Campus, Scotswood Road, Newcastle upon Tyne, NE4 7SA.
By phone: (0191) 200 4000 By fax: (0191) 200 4517 By minicom: (0191) 272 3304
By e-mail:
By post: Student Services, Newcastle College, FREEPOST NT920, Scotswood Road, Newcastle upon Tyne, NE4 7SA (you do not need a stamp). 

Course Costs

 Please note that for HE programmes that run over 2 years or more, the fees charged each accademic year may include a small increase which has been approved by the office of fair access (OFFA)

Additional Course Costs

Higher Education courses

If you are interested in a Foundation Degree, Honours Degree or Postgraduate course you will be pleased to know that Newcastle College has some of the most competitive HE tuition fees in the country. Many people are eligible to apply for a tuition fee loan from Student Finance England to cover fees. For friendly advice please call our Student Services team on 0191 200 4000 for more information.